October Social Media
Logos
Utilize The KW Collective Logos for your Social Media Graphics.
Monthly Market Update
Weekly Market Report provides agents with ready-to-use graphics and ChatGPT prompts to create engaging captions.
Weekly Market Update
Weekly Market Report provides agents with ready-to-use graphics and ChatGPT prompts to create engaging captions.
Sphere In Gear (SIG)
Sphere in Gear is our simple agent growth program that helps you stay top-of-mind with your sphere through a clear prospecting plan, monthly pop-by ideas, and a ready-to-use social media calendar.
One-Click Rule
When you post anything related to real estate on social media, it must take a consumer no more than one click to locate your brokerage name and office location.
This ensures full transparency and keeps your marketing in line with state real estate advertising regulations.
How to Stay Compliant Across Platforms
Facebook
Your cover photo should clearly display your brokerage name and office location — this is what makes your Facebook page compliant by default.
In your About section, include:
“Realtor® with [Brokerage Name], [Office Location]”
and link directly to your website or brokerage site that includes complete brokerage information.
Instagram, TikTok, and Other Platforms
Your bio link serves as your compliance connection.
It should go directly to your website or a page that clearly lists your brokerage name and office location.
Include your brokerage affiliation in your bio (for example, “Realtor® | The KW Collective”) to make your relationship transparent.
Social Media.
Social media is one of the most powerful tools you have to build your real estate business and your brand — it’s where clients get to know you. The best part? You can make your pages completely your own while still staying compliant. Each state has different requirements, which is why we follow the One-Click Rule: as long as all the required brokerage info can be reached within one click from your profile, you don’t have to crowd every single post with it. This keeps your pages professional, compliant, and still authentically you.
Facebook Business
When you create a Facebook Business Page, it will be tied to your personal Facebook account. If you don’t already have one, you’ll need to create a personal account first. Once logged in, go to the Pages section and select Create New Page. Follow the prompts to enter your information, including your professional name, category (Real Estate Agent), and a short description. Once your page is established, upload a professional profile photo and a cover photo that includes all the information required for the states you’re licensed in, such as your brokerage name and contact details. Be sure to add your brokerage website in the page info to satisfy the One-Click Rule.
Instagram Business
When you create an Instagram Business account, it will be tied to your personal Instagram profile. If you don’t already have one, you’ll need to create a personal account first. Once logged in, go to your profile, tap the three lines in the top right corner, then select Settings & Privacy → Account Type and Tools → Switch to Professional Account. Choose Business and follow the prompts to input your information. Once your page is established, set a professional profile photo and craft a bio that clearly states who you are, where you work, and include the link to your brokerage website to meet compliance requirements.
TikTok Business
When you create a TikTok Business account, it will be tied to your personal TikTok profile. If you don’t already have one, you’ll need to create a personal account first. Once logged in, go to your profile, tap the three lines in the top right corner, then select Settings → Manage Account → Switch to Business Account. Choose a category (Real Estate Agent) and follow the prompts to complete your setup. Once your page is established, use a professional profile photo and create a short, clear bio. Don’t forget to add your brokerage website in the Website field of your profile to meet compliance requirements under the One-Click Rule.
Google Business
When you create a Google Business Profile (formerly Google My Business), it will be tied to your Google account. If you don’t already have one, you’ll need to create a personal Google account first. Once logged in, go to google.com/business and select Manage Now. Enter your business name (your professional name or team name), then choose “Real Estate Agent” as your category. Follow the prompts to add your office location, service areas, phone number, and website.
When you create your professional presence on LinkedIn, it will be tied to your personal LinkedIn profile. If you don’t already have one, you’ll need to create a personal account first. Once logged in, go to your profile settings and make sure your headline, experience, and banner image reflect your role as a real estate professional. Clearly list your brokerage in your current position. Use a professional headshot as your profile photo, a branded banner image, and write a short summary about who you are and the markets you serve. This makes your LinkedIn act as both your online résumé and a professional touchpoint for clients and colleagues.
Brand Your Business.
in real estate your brand matters. Whether it’s a slogan, a set of colors, a fun avatar, or simply your photo — find a brand and stick with it. Consistency builds recognition and trust. Don’t have a brand yet? No problem. Lean on the KW logos, graphics, and templates — we’ve got your back. Building a business is hard, but building a brand doesn’t have to be.
